{"id":1136,"date":"2018-04-25T20:00:12","date_gmt":"2018-04-25T14:30:12","guid":{"rendered":"https:\/\/www.ulatus.com\/translation-blog\/?p=1136"},"modified":"2018-04-25T20:00:12","modified_gmt":"2018-04-25T14:30:12","slug":"localization-successfully-expand-business-globally","status":"publish","type":"post","link":"https:\/\/www.ulatus.com\/translation-blog\/localization-successfully-expand-business-globally\/","title":{"rendered":"Localization and Other Key Steps to Successfully Expand Your Business Globally"},"content":{"rendered":"<p>Becoming a global company might seem like an overwhelming goal that would be difficult to achieve. However, with so many companies crossing borders and entering into new markets, becoming an international business might be the best step you can take to stay ahead of the competition. <strong>Although there are many considerations with going global, including, vitally, an end-to-end approach to <a href=\"https:\/\/www.ulatus.com\/\">localized communications<\/a>, the result will be worth it.<\/strong> With thorough research and planning, you could be selling your product or service in regions worldwide.<\/p>\n<p>Here are some tips to help you get started on developing your globalization strategy:<\/p>\n<h2><strong>Get to Know Your Target Market<\/strong><\/h2>\n<p>One of the most critical steps of implementing a global plan is to take enough time to understand the market your business is trying to enter. Along with researching whether your product would be successful in a specific region, it is important to carefully consider your approach to ensure that your business is planning for every aspect, including cultural nuances and sensitivities. By studying a region early on in your globalization process, you can determine how you can best deliver your product and support new customers. In addition, seeking the help of <a href=\"https:\/\/www.ulatus.com\/why-ulatus.htm\" target=\"_blank\">subject matter experts<\/a> can ensure that your company has a strong go-to-market approach.<\/p>\n<h2><strong>Conduct a Detailed Analysis of the Competition<\/strong><\/h2>\n<p>Along with understanding the market, it is necessary to pay close attention to both local and global competitors. When analyzing the competition, consider these questions:<\/p>\n<ul>\n<li>Is there a need that is not being met that we can fulfill?<\/li>\n<li>What is our competitive advantage over other businesses in the industry?<\/li>\n<li>What is the value proposition of our primary competitors?<\/li>\n<li>What services do competing businesses offer that we do not provide? Are those services necessary, and can we provide them as well?<\/li>\n<\/ul>\n<h2><strong> Localize your Approach<\/strong><\/h2>\n<p><a href=\"https:\/\/www.ulatus.com\/about-us.htm\" target=\"_blank\">Localization<\/a> is a significant part of a successful globalization strategy, and it can have a huge impact on how well your company fares in an international market. By contracting with a reliable language partner to help localize all communications, your business can be certain that each aspect of a region is being taken into consideration. Embracing the culture of a region is about more than just translating content for websites and apps; it means focusing on local phrasing, terminology, features, and cultural preferences to achieve a strong regionalized presence. Consider this: An advertising campaign might be well received in one part of the world, yet send a completely different message elsewhere. Because an effective language partner understands the differences among regions and cultures, it can help your business overcome cross-border differences and successfully reach target markets.<\/p>\n<h2><strong> Speak the Language of the Region <\/strong><\/h2>\n<p>Along with localization, precise translation is essential to reaching customers in a global market. By offering your online and mobile content in several languages, you are able to reach a much larger audience; however, language accuracy is essential. Considering that <a href=\"https:\/\/www.ulatus.com\/website-localization\/\" target=\"_blank\">54 percent<\/a> of customers prefer local language over price when making a purchasing decision, accurate translations are particularly vital.<\/p>\n<p>Much like localization, seeking the assistance of a language partner for high quality translation would be beneficial. Ulatus\u2019 language experts have an average of <a href=\"https:\/\/www.ulatus.com\/translators-qualification.htm\" target=\"_blank\">10.4<\/a> years of translation experience, making our team uniquely qualified to help companies tap into many new markets.<\/p>\n<h2><strong> Focus on Building Strong Relationships<\/strong><\/h2>\n<p>One of the most effective steps your business can take is to begin building relationships and trust in a market long before launching your product. To succeed in building solid <a href=\"https:\/\/www.ulatus.com\/translation-blog\/conducting-business-between-eastern-and-western-cultures\/\" target=\"_blank\">relationships<\/a>, start by visiting the region, most likely more than once, to get to know some of the key people involved. Don\u2019t underestimate the value of a face-to-face meeting. Other considerations include:<\/p>\n<ul>\n<li>Communicate with your new global customers, seeking their input and considering their opinions.<\/li>\n<li>Only set expectations and deadlines that you can achieve.<\/li>\n<li>Be transparent and open with the people in the region about your plans for the business.<\/li>\n<li>Establish an internal alliance team to help cultivate relationships.<\/li>\n<\/ul>\n<h2><strong> Tailor Your Marketing Strategy &#8211; Focusing Localization<\/strong><\/h2>\n<p>With so many types of marketing channels available, selecting the best combination for a region can be challenging. While several markets might favor online and mobile avenues, there are also many areas for which print materials or events are the preference. As part of knowing the target market, research the most effective marketing strategies for that region. Conversely, be forward thinking; don\u2019t automatically assume that a region is not open to new marketing techniques just because another strategy worked in the past. The bottom line is to pay attention to what would be most effective in the market.<\/p>\n<p>Although expanding your business into global markets can be daunting, keep in mind that the opportunities for growth are tremendous. Focus not only on an overall strategy, but also on the seemingly small details that can make a big difference. After all, considering that <a href=\"https:\/\/www.ulatus.com\/translation-blog\/translation-and-globalization-more-languages-more-exposure-more-sales\/\" target=\"_blank\">75 percent<\/a> of consumers would rather purchase products in their native language, the time to \u2018glocalize\u2019 is now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Becoming a global company might seem like an overwhelming goal that would be difficult to achieve. However, with&#8230; <br \/><a class=\"more-link\" href=\"https:\/\/www.ulatus.com\/translation-blog\/localization-successfully-expand-business-globally\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":1137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"Here are some tips and proven localization methodologies to help you get started on developing your globalization strategy.","footnotes":""},"categories":[97,100],"tags":[117,126,202,304],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Localization and Other Key Steps to Successfully Expand Your Business Globally - Ulatus Translation Blog<\/title>\n<meta name=\"description\" content=\"Here are some tips and proven localization methodologies to help you get started on developing your globalization strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ulatus.com\/translation-blog\/localization-successfully-expand-business-globally\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Localization and Other Key Steps to Successfully Expand Your Business Globally - Ulatus Translation Blog\" \/>\n<meta property=\"og:description\" content=\"Here are some tips and proven localization methodologies to help you get started on developing your globalization strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ulatus.com\/translation-blog\/localization-successfully-expand-business-globally\/\" \/>\n<meta property=\"og:site_name\" content=\"Ulatus Translation Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-25T14:30:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ulatus.com\/translation-blog\/wp-content\/uploads\/2018\/04\/11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ulatus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ulatus\" \/>\n<meta name=\"twitter:site\" content=\"@ulatus\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ulatus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ulatus.com\/translation-blog\/localization-successfully-expand-business-globally\/\",\"url\":\"https:\/\/www.ulatus.com\/translation-blog\/localization-successfully-expand-business-globally\/\",\"name\":\"Localization and Other Key Steps to Successfully Expand Your Business Globally - Ulatus Translation Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.ulatus.com\/translation-blog\/#website\"},\"datePublished\":\"2018-04-25T14:30:12+00:00\",\"dateModified\":\"2018-04-25T14:30:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.ulatus.com\/translation-blog\/#\/schema\/person\/c9d0e17194263c08780b5ee65db70abf\"},\"description\":\"Here are some tips and proven localization methodologies to help you get started on developing your globalization strategy.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ulatus.com\/translation-blog\/localization-successfully-expand-business-globally\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ulatus.com\/translation-blog\/localization-successfully-expand-business-globally\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ulatus.com\/translation-blog\/localization-successfully-expand-business-globally\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ulatus.com\/translation-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Localization and Other Key Steps to Successfully Expand Your Business Globally\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ulatus.com\/translation-blog\/#website\",\"url\":\"https:\/\/www.ulatus.com\/translation-blog\/\",\"name\":\"Ulatus Translation Blog\",\"description\":\"Translation Trends &amp; 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