{"id":1384,"date":"2019-06-19T18:11:26","date_gmt":"2019-06-19T12:41:26","guid":{"rendered":"https:\/\/www.ulatus.com\/translation-blog\/?p=1384"},"modified":"2019-06-19T18:11:26","modified_gmt":"2019-06-19T12:41:26","slug":"localize-your-travel-hospitality-brand-to-dominate-the-trillion-dollar-tourism-industry","status":"publish","type":"post","link":"https:\/\/www.ulatus.com\/translation-blog\/localize-your-travel-hospitality-brand-to-dominate-the-trillion-dollar-tourism-industry\/","title":{"rendered":"Localize your Travel & Hospitality Brand to Dominate the Trillion Dollar Tourism Industry"},"content":{"rendered":"

Carve your place in the soaring market with Travel Industry Localization<\/strong><\/p>\n

With more than one billion people traveling to foreign countries every year, the travel and hospitality industry is soaring. In fact, the United Nations World Tourism Organization (UNWTO) projects the number of tourists worldwide will increase to about 1.4 billion by 2020. As such, companies that specialize in the industry can carve their place in the market by travel industry localization.<\/p>\n

Making the decision to embark on the travel and hospitality industry localization can have a tremendous impact on your company\u2019s growth. As the industry continues to expand, more people are turning to online sites to book their travel, a further indication that the industry is growing and heading in a digital direction. When you decide to localize, consider these areas to attract more customers:<\/p>\n

Build a multilingual website for your target audience<\/strong><\/p>\n

One of the most vital aspects of growing your travel and hospitality business is localizing and translating your website content in multiple languages to attract your target audience. Since websites are the point of entry for many people worldwide, localizing your website content will help to ensure that you attract new clients. With 72 percent of customers showing a propensity toward websites in their native language, the opportunity to expand your business through travel website translation<\/a> is huge.<\/p>\n

Localize your mobile app to increase new users <\/strong><\/p>\n

The use of mobile apps is on the rise, with 90 percent of mobile activity taking place in apps, instead of browsers. In the world of travel and hospitality, people are naturally on the move, relying on their mobile apps to meet their needs. Whether customers are booking hotels, flights, or transportation on your company\u2019s mobile app, the fact is that you can expect an increase of 128 percent in downloads after you localize your app. When customers are looking for an app to use for their trip, they naturally will be seeking one that not only speaks their language but also captures the essence of their region\u2019s culture. That is why hospitality industry translation can be of great value in increasing your mobile app sales.<\/p>\n

Make your marketing campaigns culturally impactful\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/p>\n

Like most industries, the travel and hospitality trade relies heavily on strong marketing to increase its customer base. For marketing to be effective, it is vital that your customers relate to your message, both linguistically and culturally. When localizing your marketing campaign<\/a>, it is important to know what will work the best for your target region. By studying the target market and seeking help from a language services provider with expertise in the new region, you can achieve a strong localized presence. Consumers need to feel comfortable that the product they are using is trustworthy, especially when they are investing their time and money into a personal or business trip. By ensuring that your marketing communication uses local terminology, phrasing, and cultural preferences, your marketing efforts can make a huge difference for your company.<\/p>\n

Ensure that your multimedia content accurately captures the local essence\u00a0 <\/strong><\/p>\n

Audio and video are exceptional ways to share information about your travel and hospitality brand, especially considering that 69% of internet traffic is driven by videos. Powerful multimedia messages have the potential to significantly impact the number of people viewing your products and services. By concentrating on precise translation in your target language, superb delivery of the message, and correct tone, your localized audio and video<\/a> communication can boost your client base significantly.<\/p>\n

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Here\u2019s how Airbnb achieved success through effective localization<\/strong><\/p>\n

Airbnb, a huge international business and one of the most well-known brands in travel and hospitality, achieved tremendous growth<\/a> through localization. With a presence in 190 countries, the tourism giant has 34,000 living spaces available for rent. By localizing its content, the company has reached countless new customers. To enter new regions, the company focused on the following areas:<\/p>\n