{"id":1521,"date":"2020-07-02T14:47:28","date_gmt":"2020-07-02T09:17:28","guid":{"rendered":"https:\/\/www.ulatus.com\/translation-blog\/?p=1521"},"modified":"2020-07-15T14:52:12","modified_gmt":"2020-07-15T09:22:12","slug":"the-growing-importance-of-spanish-translation-and-localization","status":"publish","type":"post","link":"https:\/\/www.ulatus.com\/translation-blog\/the-growing-importance-of-spanish-translation-and-localization\/","title":{"rendered":"The Growing Importance of Spanish Translation and Localization"},"content":{"rendered":"

With about 477 million<\/a> native speakers, Spanish is the third most widely spoken language in the world after Mandarin and English. In recent years, the demand for\u00a0Spanish translation\u00a0services has\u00a0grown\u00a0by an estimated 40%, largely because of the importance that Spanish translations carry for United States companies. Take a look at why Spanish has become even more significant over time, especially to U.S. businesses.<\/p>\n

The Number of Spanish Speakers Will Continue to Increase<\/h2>\n

In the United States, more than\u00a041 million people\u00a0speak Spanish as their first language. Even more amazing is that the United States is expected to have the largest number<\/a> of Spanish speakers across the globe by 2050. With these numbers continuing to rise, it simply makes good business sense for companies to embark on Spanish translations and localization of products and services.<\/p>\n

Spanish Education is Booming<\/h2>\n

One reason that Spanish translation in businesses is increasing is that the language continues to become more prevalent in education<\/a>. As more people are employed by the education system, and as Spanish books, software, and other products are being used in classrooms, book publishers and educational companies are relying more on Spanish translations. With Spanish being the most studied language in the United States, businesses have to keep up with the demand for translated products.<\/p>\n

Social Media Speaks Volumes<\/h2>\n

Since social media is a significant part of marketing strategies, Spanish translations and localizations for these platforms is critical. With 377 million people communicating in Spanish on social media, it ranks second in the most used languages on social media networks. As an example of the use of Spanish in these platforms, 73%<\/a> of U.S. Hispanic people utilize Facebook, and almost half of them consider it to be a place to share information about brands. Additionally, 31% of Instagram\u2019s 13.1 million Spanish-speaking users favor Instagram accounts that offer content in Spanish.<\/p>\n

Businesses Need to Keep Up with Trends<\/h2>\n

As businesses work to stay ahead of the upward trends of the use of Spanish, their need for Spanish translations and localization also continues to grow. Some of the Spanish translation and localization services that businesses are using include:<\/p>\n