{"id":1551,"date":"2020-10-01T14:23:52","date_gmt":"2020-10-01T08:53:52","guid":{"rendered":"https:\/\/www.ulatus.com\/translation-blog\/?p=1551"},"modified":"2026-04-15T11:30:09","modified_gmt":"2026-04-15T06:00:09","slug":"benefits-of-multilingual-websites","status":"publish","type":"post","link":"https:\/\/www.ulatus.com\/translation-blog\/benefits-of-multilingual-websites\/","title":{"rendered":"Reap the Benefits of Multilingual Websites"},"content":{"rendered":"<p>If you have been thinking about a way to attract new customers worldwide, then developing multilingual websites should be at the top of your expansion plan. With <a href=\"https:\/\/www.ulatus.com\/website-localization\/\" target=\"_blank\" rel=\"noopener\">72%<\/a> of consumers across the globe preferring websites in their language, creating multilingual websites is a surefire way to meet your goals. Regardless of whether consumers speak some English, their trust in a company is naturally greater when information is available in their native language.<\/p>\n<h2>Advantages of Multilingual Websites<\/h2>\n<p>There are numerous advantages to creating multilingual websites, including:<\/p>\n<ul>\n<li><strong>You will reach a wider audience.<\/strong> The top 10 countries for internet usage are China, India, the United States, Indonesia, Brazil, Nigeria, Japan, Russia, Bangladesh, and Mexico. Think about how many more potential customers you can draw by focusing on just a few of these markets. Considering that 54% of consumers are more interested in information in their own language rather than price, you will easily garner new clients when you tailor your website to their languages.<\/li>\n<\/ul>\n<ul>\n<li><strong>Your sales will soar.<\/strong> Once you reach new audiences, you can look forward to a boost in sales. If your product or service is successful in your own market, imagine how well it would do overseas. About 92 billion people worldwide made purchases online in 2019, and <a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\" target=\"_blank\" rel=\"noopener\">e-retail sales<\/a> exceeded <a href=\"https:\/\/www.statista.com\/topics\/871\/online-shopping\/#:~:text=As%20internet%20access%20and%20adoption,3.5%20trillion%20U.S.%20dollars%20worldwide.\" target=\"_blank\" rel=\"noopener\">$3.5 trillion<\/a>; your business could get its share of worldwide online sales.<\/li>\n<li><strong>Communication with customers will improve.<\/strong> Not only are customers more likely to purchase from your company if they can communicate with you, but the chances are higher that they will remain with you as well. They also will appreciate being able to access customer service in their language, so that is something to keep in mind when developing the sites.<\/li>\n<li><strong>Your company will gain a competitive advantage.<\/strong> With countless websites available to users, many of them do not feature content in more than one language. A website in multiple languages will make your company stand out as one that cares about its customers in other regions. Additionally, consumers perceive that a business with a multilingual website is a global company, increasing your edge over competitors.<\/li>\n<\/ul>\n<h2>Multilingual Search Engine Optimization Will Skyrocket<\/h2>\n<p>One of the best aspects of translating and localizing websites is the excellent <a href=\"https:\/\/www.ulatus.com\/website-localization\/multilingual-seo.htm\" target=\"_blank\" rel=\"noopener\">multilingual search engine optimization<\/a> (SEO) you will achieve. By focusing on the needs of clients worldwide, your SEO will surge. Furthermore, since several search engines place great significance on <a href=\"https:\/\/www.ulatus.com\/marketing\/international-seo-services.htm\">local SEO<\/a>, your ranking will increase both on a global and local level.<\/p>\n<p>Some steps to achieving top-notch SEO include:<\/p>\n<ul>\n<li>Ensuring that the most effective keywords are selected for the target <a href=\"https:\/\/www.ulatus.com\/language-translation-service.htm\" target=\"_blank\" rel=\"noopener\">language<\/a>.<\/li>\n<li>Making certain that your website loads quickly; customers are more likely to leave your site if it is getting bogged down.<\/li>\n<li>Translating metadata, it will help guarantee that your website ranks higher in your target region.<\/li>\n<li>Utilizing top-level domains that are coded for the country you are serving.<\/li>\n<li>Using hreflang tags, which help Google recognize the site\u2019s language, along with the region for which it is intended.<\/li>\n<\/ul>\n<h2>Challenges in Creating a Website<\/h2>\n<p>While the benefits of <a href=\"https:\/\/www.ulatus.com\/website-localization\/\" target=\"_blank\" rel=\"noopener\">multilingual websites<\/a> are huge, it is important to recognize that there are challenges with them as well. Creating a multilingual website involves more than just swapping out words from one language to the next. For your website to be effective, content needs to be meaningful to the target audience through translation and localization.<\/p>\n<p>Some of the biggest challenges include:<\/p>\n<ul>\n<li><strong>Making certain that translations are completely error-free.<\/strong> This is absolutely critical; if translations are wrong, customers will lose trust and confidence in your company.<\/li>\n<li><strong>Adapting the design to suit the language.<\/strong> Different languages have various space requirements. For example, while translating from English to <a href=\"https:\/\/www.ulatus.com\/portuguese-english-translation.htm\" target=\"_blank\" rel=\"noopener\">Portuguese<\/a> could decrease the text by 15%, translating from English to <a href=\"https:\/\/www.ulatus.com\/japanese-english-translation.htm\" target=\"_blank\" rel=\"noopener\">Japanese<\/a> would increase the necessary space by 60%. In addition, varying amounts of vertical space are needed for certain languages, and others require the layout to support right-to-left text direction.<\/li>\n<li><strong>Ensuring that cultural needs are carefully considered.<\/strong> Through colors, image choices, video content, and other features, localizing content to suit an area is necessary to ensure the success of your site.<\/li>\n<li><strong>Guaranteeing that dates, times, and currency are accurate.<\/strong> These are important details that cannot be overlooked.<\/li>\n<\/ul>\n<p>To overcome these challenges, partner with a <a href=\"https:\/\/www.ulatus.com\" target=\"_blank\" rel=\"noopener\">language services provider<\/a> that can ensure that your multilingual website is top-notch.<\/p>\n<p>With\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/617136\/digital-population-worldwide\/\" target=\"_blank\" rel=\"noopener\">4.57 billion\u00a0<\/a>active internet users worldwide, creating multilingual websites should be an integral part of your company\u2019s growth strategy.<\/p>\n<h2>Summary<\/h2>\n<p>If you are ready to expand your business and attract countless new customers, then creating multilingual websites is an excellent choice for you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have been thinking about a way to attract new customers worldwide, then developing multilingual websites should&#8230; <br \/><a class=\"more-link\" href=\"https:\/\/www.ulatus.com\/translation-blog\/benefits-of-multilingual-websites\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":1552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"Most of customers prefer to buy from websites in their own language. Should get your website be localized for international audiences? Definitely!","footnotes":""},"categories":[97],"tags":[361,305,350],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Benefits of Multilingual Websites<\/title>\n<meta name=\"description\" content=\"Most of customers prefer to buy from websites in their own language. Should get your website be localized for international audiences? Definitely!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ulatus.com\/translation-blog\/benefits-of-multilingual-websites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Benefits of Multilingual Websites\" \/>\n<meta property=\"og:description\" content=\"Most of customers prefer to buy from websites in their own language. Should get your website be localized for international audiences? Definitely!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ulatus.com\/translation-blog\/benefits-of-multilingual-websites\/\" \/>\n<meta property=\"og:site_name\" content=\"Ulatus Translation Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-01T08:53:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T06:00:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ulatus.com\/translation-blog\/wp-content\/uploads\/2020\/10\/Top-benefits-of-multilingual-websites.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ulatus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ulatus\" \/>\n<meta name=\"twitter:site\" content=\"@ulatus\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ulatus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ulatus.com\/translation-blog\/benefits-of-multilingual-websites\/\",\"url\":\"https:\/\/www.ulatus.com\/translation-blog\/benefits-of-multilingual-websites\/\",\"name\":\"Top Benefits of Multilingual Websites\",\"isPartOf\":{\"@id\":\"https:\/\/www.ulatus.com\/translation-blog\/#website\"},\"datePublished\":\"2020-10-01T08:53:52+00:00\",\"dateModified\":\"2026-04-15T06:00:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.ulatus.com\/translation-blog\/#\/schema\/person\/c9d0e17194263c08780b5ee65db70abf\"},\"description\":\"Most of customers prefer to buy from websites in their own language. Should get your website be localized for international audiences? Definitely!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ulatus.com\/translation-blog\/benefits-of-multilingual-websites\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ulatus.com\/translation-blog\/benefits-of-multilingual-websites\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ulatus.com\/translation-blog\/benefits-of-multilingual-websites\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ulatus.com\/translation-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reap the Benefits of Multilingual Websites\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ulatus.com\/translation-blog\/#website\",\"url\":\"https:\/\/www.ulatus.com\/translation-blog\/\",\"name\":\"Ulatus Translation Blog\",\"description\":\"Translation Trends &amp; Insights\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ulatus.com\/translation-blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ulatus.com\/translation-blog\/#\/schema\/person\/c9d0e17194263c08780b5ee65db70abf\",\"name\":\"Ulatus\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ulatus.com\/translation-blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8c2dc3dd7a4d0d29a1f014025211b3a9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8c2dc3dd7a4d0d29a1f014025211b3a9?s=96&d=mm&r=g\",\"caption\":\"Ulatus\"},\"description\":\"The Ulatus blog is a source of insight into topics related to globalization and international expansion. We seek to share meaningful content that will help you communicate to audiences in whole new locations in their preferred language. Our content covers a variety of industries and international business topics that we think would be useful to those looking to grow beyond their regional borders. Subscribe or leave us some feedback on what you think would make our content even better About Us Ulatus, a Crimson Interactive company, is a trusted brand for professional localization services. We established in 2005, with a mission to eliminate language as a barrier to globalization. We empower companies with quality and customizable localization solutions that drive continuous business growth through effective communication coupled with the latest in technology. What sets us apart? We work with 3000+ linguists to provide subject area expertise in 200+ languages. Our state-of-the-art technology and robust ISO-certified Quality Control Processes ensure positive experiences and impactful results for all our clients. For more information, please email us at Connect@Ulatus.com\",\"sameAs\":[\"https:\/\/www.ulatus.com\"],\"url\":\"https:\/\/www.ulatus.com\/translation-blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top Benefits of Multilingual Websites","description":"Most of customers prefer to buy from websites in their own language. Should get your website be localized for international audiences? Definitely!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ulatus.com\/translation-blog\/benefits-of-multilingual-websites\/","og_locale":"en_US","og_type":"article","og_title":"Top Benefits of Multilingual Websites","og_description":"Most of customers prefer to buy from websites in their own language. Should get your website be localized for international audiences? Definitely!","og_url":"https:\/\/www.ulatus.com\/translation-blog\/benefits-of-multilingual-websites\/","og_site_name":"Ulatus Translation Blog","article_published_time":"2020-10-01T08:53:52+00:00","article_modified_time":"2026-04-15T06:00:09+00:00","og_image":[{"width":750,"height":430,"url":"https:\/\/www.ulatus.com\/translation-blog\/wp-content\/uploads\/2020\/10\/Top-benefits-of-multilingual-websites.jpg","type":"image\/jpeg"}],"author":"Ulatus","twitter_card":"summary_large_image","twitter_creator":"@ulatus","twitter_site":"@ulatus","twitter_misc":{"Written by":"Ulatus","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ulatus.com\/translation-blog\/benefits-of-multilingual-websites\/","url":"https:\/\/www.ulatus.com\/translation-blog\/benefits-of-multilingual-websites\/","name":"Top Benefits of Multilingual Websites","isPartOf":{"@id":"https:\/\/www.ulatus.com\/translation-blog\/#website"},"datePublished":"2020-10-01T08:53:52+00:00","dateModified":"2026-04-15T06:00:09+00:00","author":{"@id":"https:\/\/www.ulatus.com\/translation-blog\/#\/schema\/person\/c9d0e17194263c08780b5ee65db70abf"},"description":"Most of customers prefer to buy from websites in their own language. Should get your website be localized for international audiences? Definitely!","breadcrumb":{"@id":"https:\/\/www.ulatus.com\/translation-blog\/benefits-of-multilingual-websites\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ulatus.com\/translation-blog\/benefits-of-multilingual-websites\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ulatus.com\/translation-blog\/benefits-of-multilingual-websites\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ulatus.com\/translation-blog\/"},{"@type":"ListItem","position":2,"name":"Reap the Benefits of Multilingual Websites"}]},{"@type":"WebSite","@id":"https:\/\/www.ulatus.com\/translation-blog\/#website","url":"https:\/\/www.ulatus.com\/translation-blog\/","name":"Ulatus Translation Blog","description":"Translation Trends &amp; Insights","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ulatus.com\/translation-blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.ulatus.com\/translation-blog\/#\/schema\/person\/c9d0e17194263c08780b5ee65db70abf","name":"Ulatus","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ulatus.com\/translation-blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8c2dc3dd7a4d0d29a1f014025211b3a9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8c2dc3dd7a4d0d29a1f014025211b3a9?s=96&d=mm&r=g","caption":"Ulatus"},"description":"The Ulatus blog is a source of insight into topics related to globalization and international expansion. We seek to share meaningful content that will help you communicate to audiences in whole new locations in their preferred language. Our content covers a variety of industries and international business topics that we think would be useful to those looking to grow beyond their regional borders. Subscribe or leave us some feedback on what you think would make our content even better About Us Ulatus, a Crimson Interactive company, is a trusted brand for professional localization services. We established in 2005, with a mission to eliminate language as a barrier to globalization. We empower companies with quality and customizable localization solutions that drive continuous business growth through effective communication coupled with the latest in technology. What sets us apart? We work with 3000+ linguists to provide subject area expertise in 200+ languages. Our state-of-the-art technology and robust ISO-certified Quality Control Processes ensure positive experiences and impactful results for all our clients. For more information, please email us at Connect@Ulatus.com","sameAs":["https:\/\/www.ulatus.com"],"url":"https:\/\/www.ulatus.com\/translation-blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ulatus.com\/translation-blog\/wp-json\/wp\/v2\/posts\/1551"}],"collection":[{"href":"https:\/\/www.ulatus.com\/translation-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ulatus.com\/translation-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ulatus.com\/translation-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ulatus.com\/translation-blog\/wp-json\/wp\/v2\/comments?post=1551"}],"version-history":[{"count":0,"href":"https:\/\/www.ulatus.com\/translation-blog\/wp-json\/wp\/v2\/posts\/1551\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ulatus.com\/translation-blog\/wp-json\/wp\/v2\/media\/1552"}],"wp:attachment":[{"href":"https:\/\/www.ulatus.com\/translation-blog\/wp-json\/wp\/v2\/media?parent=1551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ulatus.com\/translation-blog\/wp-json\/wp\/v2\/categories?post=1551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ulatus.com\/translation-blog\/wp-json\/wp\/v2\/tags?post=1551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}