{"id":1567,"date":"2020-11-18T17:58:50","date_gmt":"2020-11-18T12:28:50","guid":{"rendered":"https:\/\/www.ulatus.com\/translation-blog\/?p=1567"},"modified":"2024-12-05T22:33:12","modified_gmt":"2024-12-05T17:03:12","slug":"multilingual-content-strategy","status":"publish","type":"post","link":"https:\/\/www.ulatus.com\/translation-blog\/multilingual-content-strategy\/","title":{"rendered":"A Strong Multilingual Content Strategy Can Increase Business Exponentially"},"content":{"rendered":"<p>One of the best ways to help your business reach new heights and attract countless customers is to implement a robust <a href=\"https:\/\/www.ulatus.com\/translation-blog\/your-business-needs-a-multilingual-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">multilingual content strategy<\/a>. By taking this step, you can ensure that your global presence has continuity while keeping your original, local messages intact.<\/p>\n<p>To launch a successful multilingual content strategy, your business needs to have a strong vision and a clear plan, along with an extensive understanding of your target markets. The following steps will help you achieve the best strategy possible:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ulatus.com\/translation-blog\/multilingual-content-strategy\/#Make_Sure_Your_Core_Message_is_Well-Defined\" >Make Sure Your Core Message is Well-Defined<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ulatus.com\/translation-blog\/multilingual-content-strategy\/#Ensure_That_Your_Content_Management_is_Integrated\" >Ensure That Your Content Management is Integrated<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ulatus.com\/translation-blog\/multilingual-content-strategy\/#Conduct_Research_on_Your_Target_Market\" >Conduct Research on Your Target Market<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ulatus.com\/translation-blog\/multilingual-content-strategy\/#Develop_Content_That_You_Can_Localize_Efficiently\" >Develop Content That You Can Localize Efficiently<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ulatus.com\/translation-blog\/multilingual-content-strategy\/#Localize_Your_Content_to_Suit_Your_Target_Market\" >Localize Your Content to Suit Your Target Market<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ulatus.com\/translation-blog\/multilingual-content-strategy\/#Remember_to_Build_in_Search_Engine_Optimization\" >Remember to Build in Search Engine Optimization<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ulatus.com\/translation-blog\/multilingual-content-strategy\/#Partner_with_a_Language_Services_Provider\" >Partner with a Language Services Provider<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ulatus.com\/translation-blog\/multilingual-content-strategy\/#Summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Make_Sure_Your_Core_Message_is_Well-Defined\"><\/span>Make Sure Your Core Message is Well-Defined<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A clear core message should be at the forefront of your strategy; this can be accomplished by carefully considering whether your content and communication will resonate with your target audience. If you are not cautious, drifting away from your core message can be easy to do, especially since there are specific requirements for localizing in different <a href=\"https:\/\/www.ulatus.com\/language-translation-service.htm\" target=\"_blank\" rel=\"noopener\">countries<\/a>. It is important to create a balance between appealing to the new market without losing the brand equity that your company has established. Think about a business like Coca-Cola; while the brand knows how to effectively localize to suit each new market, its core message remains the same.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ensure_That_Your_Content_Management_is_Integrated\"><\/span>Ensure That Your Content Management is Integrated<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With numerous marketing channels available to you, it is easy to unintentionally end up with outlets that are separate from each other. It is vital to pay attention to this because the strongest content approach connects each avenue together. For instance, if a user is on one of your <a href=\"https:\/\/www.ulatus.com\/translation-blog\/global-social-media-getting-your-campaign-right\/\" target=\"_blank\" rel=\"noopener\">social media<\/a> accounts, they should be able to quickly find your website and blog. Additionally, focus on the platforms that are most used in your target market; if one social media platform is not particularly used in that market, there is no reason to concentrate on it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conduct_Research_on_Your_Target_Market\"><\/span>Conduct Research on Your Target Market<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For the best localization possible, spend time researching your target market to thoroughly understand the culture and the people of the region. By investing this time, you can make certain that every facet of your strategy is culturally acceptable to your audience.<\/p>\n<p>As you spend time studying your market, consider these questions:<\/p>\n<ul>\n<li>What are the cultural nuances of your audience?<\/li>\n<li>What is the primary language used among your new customer base?<\/li>\n<li>What are the expectations and needs of your customers?<\/li>\n<li>What are the online behaviors of your clients that your <a href=\"https:\/\/www.ulatus.com\/translation-blog\/benefits-of-multilingual-websites\/\" target=\"_blank\" rel=\"noopener\">website<\/a> can address?<\/li>\n<li>What are the trends in the market?<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Develop_Content_That_You_Can_Localize_Efficiently\"><\/span>Develop Content That You Can Localize Efficiently<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To reach the number of markets that are part of your content strategy, it is critical that you create content that can be easily localized. If you have to re-create your content for each new market, you will end up spending much more time and money than what is necessary. Developing a style guide for every market will help you localize the content while being consistent across the board. This also will be useful as your work gets <a href=\"https:\/\/www.ulatus.com\/translation-blog\/go-international-with-the-help-of-a-translation-company\/\" target=\"_blank\" rel=\"noopener\">translated<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Localize_Your_Content_to_Suit_Your_Target_Market\"><\/span>Localize Your Content to Suit Your Target Market<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The next step is to <a href=\"https:\/\/www.ulatus.com\/marketing-localization.htm\" target=\"_blank\" rel=\"noopener\">localize<\/a> your content, one channel at a time. This includes localizing your\u00a0social media outlets, <a href=\"https:\/\/www.ulatus.com\/website-localization\" target=\"_blank\" rel=\"noopener\">website<\/a>, blog, and advertising campaigns. In this phase of your strategy, you will refine your message to make it feel personalized for your new customer base. As you work on localization, you will want to make certain that you are using the correct colors, images, icons, date formats, etc., that adhere to the region\u2019s expectations and standards.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Remember_to_Build_in_Search_Engine_Optimization\"><\/span>Remember to Build in Search Engine Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Having outstanding <a href=\"https:\/\/www.ulatus.com\/website-localization\/multilingual-seo.htm\" target=\"_blank\" rel=\"noopener\">search engine optimization<\/a> (SEO) is one of the most significant aspects of your multilingual content strategy. After you have spent the time to develop and execute a seamless strategy, you want to be certain that customers are able to find your company when they search for products.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Partner_with_a_Language_Services_Provider\"><\/span>Partner with a Language Services Provider<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By partnering with the right <a href=\"https:\/\/www.ulatus.com\/\" target=\"_blank\" rel=\"noopener\">language service provider<\/a> (LSP), you will achieve the best multilingual strategy possible. To create a flawless plan, work with an LSP that pairs you with native speakers of both the source and target languages, as well as subject matter experts who understand your products.<\/p>\n<p>With <a href=\"https:\/\/www.internetlivestats.com\/internet-users\/\" target=\"_blank\" rel=\"noopener\">40%<\/a> of the world\u2019s population being connected to the Internet, you could be missing out on countless new customers without having a solid multilingual content strategy in place.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span>Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the best ways to help your business meet higher goals and attract countless customers is to implement a dynamic multilingual content strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the best ways to help your business reach new heights and attract countless customers is to implement a robust multilingual content strategy. By taking this step, you can ensure that your global presence has continuity while keeping your original, local messages intact. To launch a successful multilingual content strategy, your business needs to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[97],"tags":[366],"class_list":["post-1567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-translation","tag-multilingual-content-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strong Multilingual Content Strategy to Increase your Business Exponentially<\/title>\n<meta name=\"description\" content=\"Capturing global market share, sales, and brand recognition isn&#039;t easy. 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We seek to share meaningful content that will help you communicate to audiences in whole new locations in their preferred language. Our content covers a variety of industries and international business topics that we think would be useful to those looking to grow beyond their regional borders. Subscribe or leave us some feedback on what you think would make our content even better About Us Ulatus, a Crimson Interactive company, is a trusted brand for professional localization services. We established in 2005, with a mission to eliminate language as a barrier to globalization. We empower companies with quality and customizable localization solutions that drive continuous business growth through effective communication coupled with the latest in technology. What sets us apart? We work with 3000+ linguists to provide subject area expertise in 200+ languages. 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