{"id":1703,"date":"2022-02-07T19:30:43","date_gmt":"2022-02-07T14:00:43","guid":{"rendered":"https:\/\/www.ulatus.com\/translation-blog\/?p=1703"},"modified":"2025-03-27T15:23:43","modified_gmt":"2025-03-27T09:53:43","slug":"how-to-conduct-website-localization-in-5-steps","status":"publish","type":"post","link":"https:\/\/www.ulatus.com\/translation-blog\/how-to-conduct-website-localization-in-5-steps\/","title":{"rendered":"How to Conduct Website Localization in 5 Steps"},"content":{"rendered":"<h2><strong>How to Conduct Website Localization in 5 Steps<\/strong><\/h2>\n<p>With more than\u00a0<a href=\"https:\/\/findstack.com\/ecommerce-statistics\/\" target=\"_blank\" rel=\"noopener\">2 billion<\/a>\u00a0people worldwide buying products and services online, website localization is an essential part of a company\u2019s plan to expand into global markets. Through localization, businesses can reach a wider audience, improve their <a href=\"https:\/\/www.ulatus.com\/marketing\/international-seo-services.htm\">search engine<\/a> <a href=\"https:\/\/www.ulatus.com\/marketing\/international-seo-services.htm\">optimization (SEO)<\/a>, and attract countless new customers.<\/p>\n<p>Take a look at the five steps that are necessary to achieve website localization:<\/p>\n<h2><strong>Develop a Website Localization Strategy<\/strong><\/h2>\n<p>The first step in\u00a0<a href=\"https:\/\/www.ulatus.com\/translation-blog\/website-localization\/\" target=\"_blank\" rel=\"noopener\">website localization<\/a>\u00a0is to establish a strategy that focuses on several factors, including:<\/p>\n<ul>\n<li>Conducting market research to decide which languages and regions to target, with primary considerations being how well the product would sell in that market, whether the product or service is suited to the region\u2019s culture, and the overall purchasing behaviors of people in the region.<\/li>\n<li>Establishing a plan for\u00a0<a href=\"https:\/\/www.ulatus.com\/translation-blog\/benefits-of-multilingual-websites\/\" target=\"_blank\" rel=\"noopener\">multilingual<\/a>\u00a0SEO, including keyword selection, metadata translation, and the use of hreflang tags, which are essential for Google to recognize the language and the region for which the website is intended.<\/li>\n<li>Determine who will be on the team that is responsible for the localization, including selecting a\u00a0<a href=\"https:\/\/www.ulatus.com\/website-localization\/\" target=\"_blank\" rel=\"noopener\">website localization company<\/a>. The team should consist of a project manager, translators, designers, developers, and marketing professionals.<\/li>\n<\/ul>\n<h2><strong>Design Web Pages That Support Localization<\/strong><\/h2>\n<p>When designing a website, it is important to move away from the thinking that it only needs to be created in one language. Instead, think broader and make decisions that allow for localization into several languages. For instance, when developing the site, select layouts and design elements that are useful regardless of the language, as well as ensure that the design allows for text contraction and expansion. As an example, if the site is being translated from English to\u00a0<a href=\"https:\/\/www.ulatus.com\/japanese-english-translation.htm\" target=\"_blank\" rel=\"noopener\">Japanese<\/a>, 60% more space would be required; however, if the website is being localized to\u00a0<a href=\"https:\/\/www.ulatus.com\/portuguese-english-translation.htm\" target=\"_blank\" rel=\"noopener\">Portuguese\u00a0<\/a>from English, then 15% less space would be needed. Additionally, the website layout has to be flexible enough to support languages that read right-to-left, as well as languages that require additional vertical space.<\/p>\n<p>When choosing a web localization services agency, select one that has the expertise necessary to design the site with future growth in mind.<\/p>\n<h2><strong>Focus on Internationalization<\/strong><\/h2>\n<p>Internationalization involves developing a website so it can be adapted to local environments by removing specific, regional, local, or cultural elements. Implemented at the front end of the software design and development process,\u00a0<a href=\"https:\/\/www.ulatus.com\/translation-blog\/internationalization-the-holy-grail-of-the-translation-industry\/\" target=\"_blank\" rel=\"noopener\">internationalization<\/a>\u00a0prepares the website\u2019s coding to accept various configurations based on the target languages. To achieve this, certain coding is replaced with placeholders that will automatically retrieve the new language without necessitating major programming revisions.<\/p>\n<p>Along with placeholders, the process of internationalization includes making sure that certain elements can be easily updated, such as time zones, dates, currency, and number formats.<\/p>\n<h2><strong>Translate the Website Content<\/strong><\/h2>\n<p>Accurate translation of the website\u2019s content is vital for a successful localization. To achieve precise translations, work with translators who are native speakers of the target languages; this will ensure that the translators not only understand the language but are also keenly aware of what is culturally acceptable for the website.<\/p>\n<p>Additionally, it is important to work with a website translation company that has a sophisticated\u00a0<a href=\"https:\/\/www.ulatus.com\/translation-management-systems.htm\" target=\"_blank\" rel=\"noopener\">translation management system<\/a>\u00a0to guarantee that the content will be efficiently managed and organized.<\/p>\n<h2><strong>Choose Appropriate Graphics, Photos, and Videos<\/strong><\/h2>\n<p>Since the content in websites often consists of numerous elements aside from text, it is critical that all visual elements be screened carefully for cultural suitability. Remember that a photo that is acceptable in one culture could be offensive in another culture. Embedded\u00a0<a href=\"https:\/\/www.ulatus.com\/translation-blog\/create-impactful-content-for-your-videos-with-effective-video-localization\/\" target=\"_blank\" rel=\"noopener\">videos<\/a>\u00a0also have to be selected based on whether the messages will resonate with the region\u2019s customer base, along with whether the content is culturally appropriate.<\/p>\n<h2><strong>How One Company Achieved Success with Localization\u00a0<\/strong><\/h2>\n<p>Many companies have been successful as a result of localizing their website, including\u00a0<a href=\"https:\/\/www.ulatus.com\/casestudy-burns.htm\" target=\"_blank\" rel=\"noopener\">Probat Inc.<\/a>, which decided to localize their website into nine languages. The scope of the project included designing new web pages and adding a partner gateway, as well as embedding product videos, specification sheets, catalogs, and contact forms into the website. Additionally, the company focused on including SEO for the localized sites, along with enhancing their social media presence. By taking these steps, Probat Inc. will attract countless new customers and greatly improve their global reach.<\/p>\n<p>Considering that\u00a0<a href=\"https:\/\/findstack.com\/ecommerce-statistics\/\" target=\"_blank\" rel=\"noopener\">95%<\/a>\u00a0of all shopping is expected to be done online by 2040, website localization is a critical part of a company\u2019s expansion strategy. To be a part of this continued growth, partner with a\u00a0website <a href=\"https:\/\/www.ulatus.com\/\" target=\"_blank\" rel=\"noopener\">localization agency\u00a0<\/a>that has expertise in developing multilingual websites and that has a complete project team that will oversee all aspects of the localization.<\/p>\n<h2><strong>Summary<\/strong><\/h2>\n<p>With more than 2 billion people worldwide buying online, website localization is an essential part of a company\u2019s plan to expand its reach into global markets. Here are the five key steps to take to achieve website localization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Conduct Website Localization in 5 Steps With more than\u00a02 billion\u00a0people worldwide buying products and services online,&#8230; <br \/><a class=\"more-link\" href=\"https:\/\/www.ulatus.com\/translation-blog\/how-to-conduct-website-localization-in-5-steps\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":1704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"Website localization is an essential part of a company\u2019s plan to expand its reach into global markets. Here are the five key steps to take to achieve website localization.\u00a0","footnotes":""},"categories":[97],"tags":[305],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Conduct Website Localization in 5 Steps - Ulatus Translation Blog<\/title>\n<meta name=\"description\" content=\"Website localization is an essential part of a company\u2019s plan to expand its reach into global markets. Here are the five key steps to take to achieve website localization.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ulatus.com\/translation-blog\/how-to-conduct-website-localization-in-5-steps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Conduct Website Localization in 5 Steps - Ulatus Translation Blog\" \/>\n<meta property=\"og:description\" content=\"Website localization is an essential part of a company\u2019s plan to expand its reach into global markets. 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