{"id":531,"date":"2016-06-15T15:02:36","date_gmt":"2016-06-15T09:32:36","guid":{"rendered":"http:\/\/www.ulatus.com\/translation-blog\/?p=531"},"modified":"2026-10-01T11:09:28","modified_gmt":"2026-10-01T05:39:28","slug":"translation-transliteration-transcreation-difference-in-time-money-and-quality","status":"publish","type":"post","link":"https:\/\/www.ulatus.com\/translation-blog\/translation-transliteration-transcreation-difference-in-time-money-and-quality\/","title":{"rendered":"Translation vs Transliteration vs Transcreation: The Decision Framework No One Else Gives You"},"content":{"rendered":"

Back in 2009, HSBC’s tagline “Assume Nothing” got mistranslated into “Do Nothing” across several markets, and fixing the mess reportedly cost the bank around $10 million. One word, one wrong service, one expensive lesson: translation, transliteration, and transcreation are three separate disciplines, priced differently, staffed differently, and definitely not interchangeable.<\/p>\n

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