{"id":965,"date":"2017-07-18T14:27:08","date_gmt":"2017-07-18T08:57:08","guid":{"rendered":"https:\/\/www.ulatus.com\/translation-blog\/?p=965"},"modified":"2017-07-21T14:45:08","modified_gmt":"2017-07-21T09:15:08","slug":"6-reasons-you-should-localize-content-for-the-indian-market","status":"publish","type":"post","link":"https:\/\/www.ulatus.com\/translation-blog\/6-reasons-you-should-localize-content-for-the-indian-market\/","title":{"rendered":"6 Reasons You Should Localize Content for the Indian Market"},"content":{"rendered":"

1) India May Be on Its Way to Becoming a Global Superpower<\/strong><\/p>\n

The Republic of India is considered one of the possible emerging superpowers of our time. Its economy is one of the fastest growing on the planet, with a GDP rate of 7.3% in 2015. This, among other factors\u2014demographics, location, global trends in technology and energy sourcing\u2014gives economists and academics reason to believe it has the potential to become a superpower in the foreseeable future.<\/p>\n

2) India is a Democracy\u2014the Largest in the World<\/strong><\/p>\n

Unlike China, however, India has a dynamic democracy, officially supporting Western values like equality and freedom while actively working to improve infrastructure and quality of life for its citizens.<\/p>\n

These shared values mean that Western companies have an inherent advantage over Russian, Chinese, and other non-Western companies. The Indian market shows a preference for Western products and services, and a distrust of Chinese businesses\u2014something the Chinese market has been trying to overcome.<\/p>\n

3) India has a Population of 1.3 Billion People<\/strong><\/p>\n

India is the second most populous country in the world, second only to China\u2014and not by much.<\/p>\n

4) India has a Significant Online Presence\u2014and Potential for a much, much Greater One<\/strong><\/p>\n

According to Live Internet Stats, in 2016, 462 million Indians used the Internet, accounting for 13.5% of Internet users worldwide. But this is only 35% of the population of India.<\/p>\n

By contrast, 286 million Internet users were from the USA, representing 89% of the US population.<\/p>\n

As infrastructure improves and more and more Indians gain access to the Internet, the number of Indian Internet users will grow. A report released by the Mobile Association of India (IAMAI) noted that the number of native-language speaking Indian<\/a> users is growing by 47% every year, largely thanks to greater prevalence of smartphones in rural areas.<\/p>\n

With 65% of the population yet to gain Internet access, this is a truly enormous potential customer base.<\/p>\n

5) Only 20% of the Indian Population is Literate in English<\/strong><\/p>\n

As a former British colony, India does use English as one of its official languages. However, only 20% of the population has English literacy. India is home to an incredibly diverse population that speaks 1,652 different languages (though \u201conly\u201d 23 of those are used officially). The IAMAI report mentioned above found that 47% of urban mobile users\u2014most likely to be proficient in English\u2014preferred to surf the Internet in their native tongue.<\/p>\n

Obviously, translating your content into 23 different languages may prove very expensive. However, 41% of the population speaks Hindi, so if you have your content available in that language, you\u2019ve opened your potential customer base to some 422 million Hindi speakers. Add Bengali and Telugu, and that\u2019s an additional 157 million people!<\/p>\n

6) India has a Robust Pool of Young Workers and Skilled Professionals<\/strong><\/p>\n

65% of the population of India is aged 35 or under. This gives the country a very competitive edge in the coming decades, especially given the aging population of developed European countries<\/a>. Young workers help grow the economy, and they are also more flexible in terms of acquiring new skills, trying new products, and gaining proficiency in Internet usage.<\/p>\n

All these make adapting your content to Indian audiences very worthwhile.<\/p>\n","protected":false},"excerpt":{"rendered":"

1) India May Be on Its Way to Becoming a Global Superpower The Republic of India is considered…
Continue Reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"India has a huge (and growing) potential customer base, and localizing content to reach those audiences can help businesses reach those customers.\u00a0","footnotes":""},"categories":[97],"tags":[128,111,156,304,127],"acf":[],"yoast_head":"\n6 Reasons You Should Localize Content for the Indian Market - Ulatus Translation Blog<\/title>\n<meta name=\"description\" content=\"India has a huge (and growing) potential customer base, and localizing content to reach those audiences can help businesses reach those customers.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ulatus.com\/translation-blog\/6-reasons-you-should-localize-content-for-the-indian-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Reasons You Should Localize Content for the Indian Market - Ulatus Translation Blog\" \/>\n<meta property=\"og:description\" content=\"India has a huge (and growing) potential customer base, and localizing content to reach those audiences can help businesses reach those customers.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ulatus.com\/translation-blog\/6-reasons-you-should-localize-content-for-the-indian-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Ulatus Translation Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-18T08:57:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-21T09:15:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ulatus.com\/translation-blog\/wp-content\/uploads\/2017\/07\/6-reasons-to-localise-content-in-india.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ulatus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ulatus\" \/>\n<meta name=\"twitter:site\" content=\"@ulatus\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ulatus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ulatus.com\/translation-blog\/6-reasons-you-should-localize-content-for-the-indian-market\/\",\"url\":\"https:\/\/www.ulatus.com\/translation-blog\/6-reasons-you-should-localize-content-for-the-indian-market\/\",\"name\":\"6 Reasons You Should Localize Content for the Indian Market - Ulatus Translation Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.ulatus.com\/translation-blog\/#website\"},\"datePublished\":\"2017-07-18T08:57:08+00:00\",\"dateModified\":\"2017-07-21T09:15:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.ulatus.com\/translation-blog\/#\/schema\/person\/c9d0e17194263c08780b5ee65db70abf\"},\"description\":\"India has a huge (and growing) potential customer base, and localizing content to reach those audiences can help businesses reach those customers.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ulatus.com\/translation-blog\/6-reasons-you-should-localize-content-for-the-indian-market\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ulatus.com\/translation-blog\/6-reasons-you-should-localize-content-for-the-indian-market\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ulatus.com\/translation-blog\/6-reasons-you-should-localize-content-for-the-indian-market\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ulatus.com\/translation-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 Reasons You Should Localize Content for the Indian Market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ulatus.com\/translation-blog\/#website\",\"url\":\"https:\/\/www.ulatus.com\/translation-blog\/\",\"name\":\"Ulatus Translation Blog\",\"description\":\"Translation Trends & Insights\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ulatus.com\/translation-blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ulatus.com\/translation-blog\/#\/schema\/person\/c9d0e17194263c08780b5ee65db70abf\",\"name\":\"Ulatus\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ulatus.com\/translation-blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8c2dc3dd7a4d0d29a1f014025211b3a9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8c2dc3dd7a4d0d29a1f014025211b3a9?s=96&d=mm&r=g\",\"caption\":\"Ulatus\"},\"description\":\"The Ulatus blog is a source of insight into topics related to globalization and international expansion. We seek to share meaningful content that will help you communicate to audiences in whole new locations in their preferred language. Our content covers a variety of industries and international business topics that we think would be useful to those looking to grow beyond their regional borders. Subscribe or leave us some feedback on what you think would make our content even better About Us Ulatus, a Crimson Interactive company, is a trusted brand for professional localization services. We established in 2005, with a mission to eliminate language as a barrier to globalization. We empower companies with quality and customizable localization solutions that drive continuous business growth through effective communication coupled with the latest in technology. What sets us apart? We work with 3000+ linguists to provide subject area expertise in 200+ languages. Our state-of-the-art technology and robust ISO-certified Quality Control Processes ensure positive experiences and impactful results for all our clients. For more information, please email us at Connect@Ulatus.com\",\"sameAs\":[\"https:\/\/www.ulatus.com\"],\"url\":\"https:\/\/www.ulatus.com\/translation-blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 Reasons You Should Localize Content for the Indian Market - Ulatus Translation Blog","description":"India has a huge (and growing) potential customer base, and localizing content to reach those audiences can help businesses reach those customers.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ulatus.com\/translation-blog\/6-reasons-you-should-localize-content-for-the-indian-market\/","og_locale":"en_US","og_type":"article","og_title":"6 Reasons You Should Localize Content for the Indian Market - Ulatus Translation Blog","og_description":"India has a huge (and growing) potential customer base, and localizing content to reach those audiences can help businesses reach those customers.\u00a0","og_url":"https:\/\/www.ulatus.com\/translation-blog\/6-reasons-you-should-localize-content-for-the-indian-market\/","og_site_name":"Ulatus Translation Blog","article_published_time":"2017-07-18T08:57:08+00:00","article_modified_time":"2017-07-21T09:15:08+00:00","og_image":[{"width":930,"height":300,"url":"https:\/\/www.ulatus.com\/translation-blog\/wp-content\/uploads\/2017\/07\/6-reasons-to-localise-content-in-india.jpg","type":"image\/jpeg"}],"author":"Ulatus","twitter_card":"summary_large_image","twitter_creator":"@ulatus","twitter_site":"@ulatus","twitter_misc":{"Written by":"Ulatus","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ulatus.com\/translation-blog\/6-reasons-you-should-localize-content-for-the-indian-market\/","url":"https:\/\/www.ulatus.com\/translation-blog\/6-reasons-you-should-localize-content-for-the-indian-market\/","name":"6 Reasons You Should Localize Content for the Indian Market - Ulatus Translation Blog","isPartOf":{"@id":"https:\/\/www.ulatus.com\/translation-blog\/#website"},"datePublished":"2017-07-18T08:57:08+00:00","dateModified":"2017-07-21T09:15:08+00:00","author":{"@id":"https:\/\/www.ulatus.com\/translation-blog\/#\/schema\/person\/c9d0e17194263c08780b5ee65db70abf"},"description":"India has a huge (and growing) potential customer base, and localizing content to reach those audiences can help businesses reach those customers.\u00a0","breadcrumb":{"@id":"https:\/\/www.ulatus.com\/translation-blog\/6-reasons-you-should-localize-content-for-the-indian-market\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ulatus.com\/translation-blog\/6-reasons-you-should-localize-content-for-the-indian-market\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ulatus.com\/translation-blog\/6-reasons-you-should-localize-content-for-the-indian-market\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ulatus.com\/translation-blog\/"},{"@type":"ListItem","position":2,"name":"6 Reasons You Should Localize Content for the Indian Market"}]},{"@type":"WebSite","@id":"https:\/\/www.ulatus.com\/translation-blog\/#website","url":"https:\/\/www.ulatus.com\/translation-blog\/","name":"Ulatus Translation Blog","description":"Translation Trends & Insights","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ulatus.com\/translation-blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.ulatus.com\/translation-blog\/#\/schema\/person\/c9d0e17194263c08780b5ee65db70abf","name":"Ulatus","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ulatus.com\/translation-blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8c2dc3dd7a4d0d29a1f014025211b3a9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8c2dc3dd7a4d0d29a1f014025211b3a9?s=96&d=mm&r=g","caption":"Ulatus"},"description":"The Ulatus blog is a source of insight into topics related to globalization and international expansion. We seek to share meaningful content that will help you communicate to audiences in whole new locations in their preferred language. Our content covers a variety of industries and international business topics that we think would be useful to those looking to grow beyond their regional borders. Subscribe or leave us some feedback on what you think would make our content even better About Us Ulatus, a Crimson Interactive company, is a trusted brand for professional localization services. We established in 2005, with a mission to eliminate language as a barrier to globalization. We empower companies with quality and customizable localization solutions that drive continuous business growth through effective communication coupled with the latest in technology. What sets us apart? We work with 3000+ linguists to provide subject area expertise in 200+ languages. Our state-of-the-art technology and robust ISO-certified Quality Control Processes ensure positive experiences and impactful results for all our clients. For more information, please email us at Connect@Ulatus.com","sameAs":["https:\/\/www.ulatus.com"],"url":"https:\/\/www.ulatus.com\/translation-blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ulatus.com\/translation-blog\/wp-json\/wp\/v2\/posts\/965"}],"collection":[{"href":"https:\/\/www.ulatus.com\/translation-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ulatus.com\/translation-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ulatus.com\/translation-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ulatus.com\/translation-blog\/wp-json\/wp\/v2\/comments?post=965"}],"version-history":[{"count":0,"href":"https:\/\/www.ulatus.com\/translation-blog\/wp-json\/wp\/v2\/posts\/965\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ulatus.com\/translation-blog\/wp-json\/wp\/v2\/media\/966"}],"wp:attachment":[{"href":"https:\/\/www.ulatus.com\/translation-blog\/wp-json\/wp\/v2\/media?parent=965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ulatus.com\/translation-blog\/wp-json\/wp\/v2\/categories?post=965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ulatus.com\/translation-blog\/wp-json\/wp\/v2\/tags?post=965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}