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AFCONS

AFCONS

Three regional websites, SEO done per market and localized video, so an engineering group working in more than 22 countries could be found and trusted in Japan, Africa and Latin America.

AFCONS project
International SEO & content

Project summary

Services:Regional content creation, multilingual SEO, video subtitling and on-screen text
Languages:Japanese, African French, Latin American Spanish
Word count:39,000 words
Website:afcons.com
Industry:Infrastructure and engineering

About the company

AFCONS Infrastructure, part of the $7bn Shapoorji Pallonji Group, builds marine, port, LNG, metro-rail and bridge projects across more than 22 countries in Asia, Africa and the Middle East. ENR ranks it 7th in the world for marine and port facilities, and it is the first infrastructure company to win the MIKE award at global, Asia-Pacific and India levels.

The problem

AFCONS was launching a new English website while winning work in Japan, Africa and Latin America. The people it needed to reach in those markets could not read it.

Clients and partners could not read the site

The project videos and case studies that prove the company's track record were only in English.

Three markets, three expectations

Japanese, African French and Latin American Spanish each call for their own tone and dialect in how an engineering firm presents itself.

A site still being built

New pages, video clips and announcements kept arriving while the regional versions were needed, with the client, its web designer and our team all working in parallel.

What we did

Our team created each regional site in phases, Japanese first, then African French, then Latin American Spanish, working alongside the client's web designer.

01

Three regional sites, written for each audience

Around 13,000 words per language, created by our team in each market with infrastructure-sector linguists, so the tone matched how engineering firms present themselves there.

02

SEO per market, built into the content

Keywords researched in each language for how clients and partners there search for infrastructure contractors, then worked into the pages, titles and metadata as they were written.

03

Video that works in every market

Subtitles, captions and on-screen text translated, timed and integrated for AFCONS's project videos, including new clips added while the English site was still in development.

The impact

AFCONS launched in three new markets with a website, videos and case studies that read as if they had been written there, in the language its clients and partners use, and consistent in tone across all three. Delivery in phases meant each market went live without waiting for the others.

Project overview

Regional websites in three languages, written for each market

Keywords researched and built into every page

Project videos subtitled and localized in all three languages

Consistent tone across markets, delivered in phases

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