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UlatusCase StudiesPortchain
Portchain

Portchain

A Korean website, Naver SEO and Korean PR content that made a Danish port-technology company visible to the people who run Korea's ports, on the platform they actually search.

Portchain project
International SEO & content

Project summary

Services:Website localization and development, Naver SEO, Naver blog management, Korean PR content
Market:South Korea
Platform:Naver
Language:Korean
Industry:Maritime software and port technology

About the company

Portchain, based in Copenhagen, makes cloud software that helps container terminals and shipping lines align vessel schedules and berth plans. Its customers include some of the world's largest carriers and terminals, among them Pusan New Port and Hanjin Busan Newport in South Korea.

The problem

Korea is one of the world's biggest container-shipping markets, and Portchain already had customers there. To the people who decide on port technology in Busan and Incheon, though, the company was effectively invisible.

Korean buyers search on Naver, in Korean

Port operators and shipping professionals in Korea do not search on Google in English. An English-only site did not appear where they were looking.

All material was in English

Product pages, case studies and company information could not be read by the prospects, partners and customers they were meant to persuade.

No local presence

There was nowhere in Korean to point a prospect or a partner to, and no channel through which the brand could be found or trusted locally.

What we did

Our team in Korea built Portchain's presence from the ground up, on the platform Korean buyers use.

01

A Korean website, built for Korea

We created Korean versions of Portchain's web pages, written by our team in Korea for the local shipping audience rather than translated word for word, and developed them so the site worked properly for Korean visitors.

02

SEO for Naver, not just Google

Keywords researched in Korean for how port and shipping professionals there actually search, then built into the pages, with title tags, meta descriptions and the rest of the on-page hygiene set up for each one.

03

A presence on Naver itself

We set up and ran Naver blogs for Portchain, and published PR articles in Korean based on the company's case studies, so the brand appeared in the places Korean buyers actually read.

The impact

Portchain went from an English-only site to a brand that Korean port operators and shipping lines can find, read and trust on Naver. Prospects and existing customers in Korea now have Korean-language content and a local presence to turn to, and regional enquiries and support requests come to a brand that speaks their language.

Project overview

Findable on Naver, in Korean, by the people who buy port technology

Web pages written for the Korean shipping audience, not translated word for word

Keywords, titles and metadata set up for Naver on every page

Naver blogs and Korean PR articles giving the brand a local presence

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