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SME — Internationalization

Internationalization of Small Businesses: Lessons from Europe

In an increasingly competitive world, small and medium-sized enterprises (SMEs) need to find ways to remain competitive with…
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Global Social Media

Global Social Media — Getting Your Campaign Right

Why Social Media? Social media has the potential to be the digital marketing tool that gives you the…
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Gendered Language

Does Gendered Language Influence the Way We Think?

Many languages categorize the world into two genders. In English, this manifests mainly through the use of pronouns,…
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Genealogical translation

How Genealogical Translation is Connecting People to Their Pasts?

Family Treasures Several years ago, an elderly gentleman approached me with two documents that were very important to…
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Medical Translation

Minority Languages and Medical Translation: How to Save a Life?

Over the past few years, linguists and institutions alike have called for the protection of so called “minority”…
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Localization of Mobile Application

Localization of Mobile Applications: Best Practices and Common Mistakes

Smart phones and tablets have become increasingly popular among millennials and older generations. Applications are now the interface…
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Japanese Market

How to Successfully Target the Japanese Market?

Japan has the world’s third largest GDP, representing around 10% of the total global economy. With its population…
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Multilingual Grossaries

Multilingual Glossaries: Tricks of the Trade

The first important step with a glossary is to ensure that you are correctly differentiating from a list…
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Transcription Services

The Importance of Transcription Services for Your Business

Businesses are required to keep an accurate account of their communications and often rely on different forms of…
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Quality Assurance

Localization Quality Assurance Testing: Why and How?

So you’ve decided to expand your consumer base and make your content accessible to users in another locality….
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