During the 1960s, Pepsi’s slogan “Come alive with the Pepsi Generation” was translated into Chinese as “Pepsi brings your ancestors back from the grave.” Needless to say, the Chinese were somewhat skeptical about this claim! When a brand aspires to spread globally, translation is the only solution, but poor, non-localized translation can cause great harm as well as embarrassment. This is where Website Localization by Ulatus comes into play. We don’t just ensure flawless translation; we also adapt to the cultural nuances of your target audience through style, design, and imagery. This helps companies overcome regional barriers and present their business to local audiences in a way that those audiences can relate to and identify with. The result is rapid engagement and successful brand positioning for your company in an unfamiliar domain.