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Website Localization

During the 1960s, Pepsi’s slogan “Come alive with the Pepsi Generation” was translated into Chinese as “Pepsi brings your ancestors back from the grave.” Needless to say, the Chinese were somewhat skeptical about this claim! When a brand aspires to spread globally, translation is the only solution, but poor, non-localized translation can cause great harm as well as embarrassment. This is where Website Localization by Ulatus comes into play. We don’t just ensure flawless translation; we also adapt to the cultural nuances of your target audience through style, design, and imagery. This helps companies overcome regional barriers and present their business to local audiences in a way that those audiences can relate to and identify with. The result is rapid engagement and successful brand positioning for your company in an unfamiliar domain.

52%of all websites are in English, but only 25% of the world understands English
72%of customers give preference to websites in their native language
54%of customers prefer local language over price to make buying decisions
90%of global online shopping takes place in only 12 languages
80%of websites saw business growth of 2x after launching multilingual site
71%of Fortune 500 companies have multilingual websites
For every $1 spent on localization, $25 is gained
64% of people rarely or never shop from English-only websites
1 billion+ internet users in Asia do not understand English

Communicate with your audience in the language they understand!

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Translation Quality

Translators & Search Engine Optimization (SEO) Expert Profiles

We are an ISO-certified company (ISO 9001:2015 and ISO/IEC 27001:2013) with stringent quality and information management processes in place. We carefully handpick our translators and SEO experts and regularly assess their performance to assure exceptional quality.

Translator TW111
Translator TW111
  • This translator holds a master’s degree in public relations and has more than 15 years of extensive experience in translating various formats of materials from Eng-lish to Chinese and vice versa. She specializes in finance, legal, medical, consumer, travel, and IT related articles, as well as in documents of journal-istic translation, advertising, marketing and promo-tional materials. She is well-versed in Trados, Chi-nese Word Processing, MS Office, and other technical platforms. In her acclaimed career, she has also offered other forms of translation services like transcreation, transcription, subtitle services, review mother-tongue text, revise junior translator’s translation, among others.
Areas of expertise Public relations, Travel & Tourism, General business, Corporate communications, Education, Fashion and Beauty, Finance, Food & Beverage, HR, Journalism, Marketing, Management, Banking, Commerce, Contracts, Tax, Aviation/Aerospace, Dermatology, Branding, Business marketing, Consumer (FMCG) Advertising/Marketing, Market research, Marketing strategy
Years of experience 15
Country Taiwan
Education MSc, Public Relations, University of Stirling, UK
Diploma in Journalism, HK Shue Yan College, Hong Kong
Professional Training and Certification Putonghua Proficiency Test (PSC)
Diploma in Translation, Chartered Institute of Linguists
Final Diploma in English and Chinese, Chartered Institute of Linguists
Work experience Account Manager, Professional Public Relations, Hong Kong
Account Supervisor, Fleishman Hillard, Hong Kong
Assistant Manager – Corporate Communication, Dragonair, Hong Kong
Research and Publication experience From British Colony to Special Administrative Region: An Inquiry into Public Relations Practice in Hong Kong (1997 & 2007)
Skills English to Simplified Chinese Translation
Affiliations/Memberships MCIL
Subjects of specialization Consumer education, Advertising, Journalism, Mass media, Public relations, Translation
Translation Checker TC70
Translation Checker TC70
  • This translation checker has over 10 years of experience in translating documents from a wide range of subject areas. She holds a Master’s in Creative Writing. Her past experience includes Interpreter and Translator for firms such as AIG ALICO Japan, Citigroup Japan, and Sony Corporation.
Areas of expertise Brand Management, Human Resources, Insurance, Non-profit Organizations, Strategic Management, Insurance, Labor Law, Branding, Business Marketing, Consumer (FMCG) Advertising/Marketing, Corp Communications/Public Relations, Corporate Advertising, Market Research, Marketing Strategy, Travel & Tourism, Media & Entertainment
Years of experience 10
Country United Kingdom
Education and Training MA Creative Writing, Kingston University, UK
BA Law, Hosei University, Japan
BA Speech Communications, San Francisco State University, USA
AA, Linguistics (Hons), Foothill College, USA
Work experience Interpreter and Translator for AIG ALICO Japan for meetings and magazine articles.
Interpreter and Translator for Citigroup Japan for trainings, laws and regulations.
Interpreter and Translator for Sony Corporation for Technical specifications.
Interpreter and Translator for Pacific Golf Management for documents and meetings.
Interpreter and Translator for Japan Tobacco Inc. for presentation materials.
Professional Training and Certification Interpretation Skill Examination Level II
Skills English to Japanese Translation
Japanese to English Translation
English to Japanese Interpretation
Japanese to English Interpretation
Translator TW130
  • She holds a master’s degree in translation studies and has 6 years of experience in English to Chinese translation and vice versa. She specializes in a variety of genres including business communication, marketing, tourism materials, website translation, and more. Because of her prior work experiences in customer service operations, she possesses an excellent communication skills, both verbal and written.
Areas of expertise Marketing, Advertisement, Tourism and promotional materials, Website translation, Subtitling, Press release, IT, User guide, Culture-specific materials and general articles, Media & communications, Literature, Language & linguistics, Business letters, Business emails, Invoices, Company brochures, Pamphlets, Product packages
Years of experience 6
Country Taiwan
Education MA, Translation Studies, University of Portsmouth, UK
Professional Training and Certification Consecutive Interpreting, Taiwan
News reading, Taiwan
English News Training, Taiwan
Reading Comprehension & Translation, Taiwan
Work experience Subtitling Projects, Nick Vujicic, Taiwan
PM/ Overseas Sales Representative, Netvox Technology Co. Ltd., Taiwan
Assistant to Lawyer, Teng-Yu Law Firm, Taiwan
Administrative Assistant & Customer Service, Next Corp. Ltd., Taiwan
Customer Service Associate, Melaleuca of Asia Ltd. Co., Taiwan
Skills English to Traditional Chinese Translation
Traditional Chinese to English Translation
English to Chinese Interpretation
Chinese to English Interpretation
Translator T547
Translator PT7
  • This translator has more than 10 years of translation experience. She is a Brazilian native and currently resides in Brazil. She has extensive translation and interpretation experience in socioeconomics and communications. She is fluently bilingual and is skilled in Portuguese to English and English to Portuguese translation and interpreting.
Areas of expertise Business administration, Marketing, Project management, Human resources, Servicing, E-Commerce, Labor economics, Socioeconomics, Ecological economics
Years of experience 10
Country Brazil
Education and Training BA Social Communications – Specialized in Marketing and Advertisement, Universidade Estácio de Sá, Brazil
Teaching English as a Foreign Language, RSA/UCLES CTEFLA, Stanton School of English – London, England
Work experience Has worked as a freelance translator for many companies in Brazil, USA, and Europe.

She was hired by the Brazilian Academy of Sciences as a translator

Following are some topics that she translated documents on: 
- Effects of socioeconomic inequalities on society
- Controlling over-indebtedness and regulating the moneylending market
- Effects of fiscal policies in small economies
- Effect of fiscal policies of states on their economic growth
- Effect of state-level tax on government revenue and aid to local governments

Activities Director, IB CAS Coordinator and Community Service Coordinator,American School of Rio de Janeiro (EARJ) – Rio de Janeiro, Brazil.
- Responsible for performing prospective assessment of charitable institutions for the development of projects that contribute to social inclusion and economic development of marginalized communities
- Responsible for organizing events parties, fairs, and congresses; planning and organizing national and international trips; fundraising for social projects; financial management, planning and execution of projects; creation of advertising material; obtaining sponsors; translation of official and financial documents.

Educational Secretary,International School of Curitiba (ISC) – Curitiba, Brazil.
- Responsible for all legal aspects of the school with the Ministry of Education within the Brazilian system.

English Teacher,Mayfair School of English – London, England.

Project Manager,Golden Blue Agência de Viagens - Rio de Janeiro, Brazil

Personal Assistant to the Director,Global Management Services – Tenerife, Canary Islands.
Translator T131
Translator T131
  • This translator has over 25 years of experience as English to Japanese translator and writer. He has translated several guides, promotional videos, websites, and manuals. He worked with ASCII Corporation, Tokyo as a translator of software manuals and also as a writer for their weekly and monthly magazine. He has worked on several localization projects of Microsoft, McAfee, and Intel.
Areas of expertise Economics, Business, Social Sciences, Humanities, Arts, Technical Documents
Years of experience 25
Country Japan
Education and Training Bachelor of Economics, WASEDA University School of Political Science and Economics, Japan
Work experience Translator and editor of various websites for Microsoft and McAfee
Localization of various promotional videos for Intel and Microsoft
Translator of technical guides for ASCII Corporation, Tokyo
Translator of software manuals for Oracle
Translator of a book on a computing program published by Prentice Hall, Japan
Translator of a book on Flash software published by Friends of ED
Writer of articles for ASCII Monthly and Weekly Magazine, Weekly Yomiuri PC, and Linux Magazine
Skills English to Japanese Translation
Translator T678: japanese translator, professional japanese translation
Translator T678
  • An MBA graduate from the Wharton School, this translator is a multi-talented finance professional with a decade’s experience in translation in the stream of finance. She has also served in high positions across top financial institutions in the United States and has extensive knowledge of Japanese business and financial markets.
Areas of expertise Finance and accounting, media and entertainment, banking, economics and general business, international trade
Years of experience 10
Country USA
Education and Training MBA International Business, The Wharton School, University of Pennsylvania, US

BS Magna cum laude, Japanese and Theoretical Linguistics, Georgetown University, US
Work experience - Director, Standard & Poor’s Ratings Services, New York, NY
- Managing Director – Credit, Natixis Capital Markets, New York, NY
- Vice President - Fixed Income Research, Credit Suisse First Boston, New York, NY
- Vice President-Senior Credit Officer, Financial Institutions Group, New York, NY
- Senior Analyst, Research & Information Department, County NatWest Securities, Tokyo, Japan
- Assistant Manager, English Publications Department, Japan Echo Inc., Tokyo, Japan
Translation Experience - Translated various books on Japanese Bookbinding styles and published by Weatherhill, Tokyo
- Translated and edited articles for Japan Echo Inc.’s, flagship publication, ‘Japan Echo’ and other documents for corporate and government clients.
- Translation manager for Economic Eye, a quarterly English-language publication of the Keidanren (Japan Business Federation) during tenure at Japan Echo Inc.
- Translator/Editor, Simul International, Inc., Tokyo, Japan
Memberships - Associate member, American Translators Association
- Standard & Poor’s Certified Credit Ratings Analyst for Corporate and Financial Institutions Ratings.
Media-Related - Frequent guest commentator on CNN, Reuters TV, CNBC, on the Japanese economy and financial markets
- Occasional quotes in finance related media reports such as Dow Jones Wire Service, Reuters, Bloomberg, Australian Financial Review, Sydney Morning Herald, The Age, Asian Wall Street Journal and Financial Times.
- Occasional quotes in the Australian financial press
Years of experience 10
Country China
Work Experience
    SEO & SEM Strategist
  • Led SEO and SEM strategies for Advertising clients.
  • Used my proven method to increase SEO rankings for multiple clients.
  • Modified HTML and occasionally CSS to update client websites.
  • Managed many client PPC accounts while working closely with Google employees.
  • Created client-friendly analytical reporting to show clients their results.
  • Performed regular SEO audits to identify problems and provide solutions.
  • Created a process for SEO and SEM projects that can be followed by colleagues.
  • Worked with colleagues to set goals and meet client needs.
    Internet Marketing Analyst
  • Drove website traffic up 61.72% by using various SEO techniques.
  • Doubled the company’s PPC CTR (Click-Through Rate) in a team effort.
  • Researched over 1500 relevant keywords to use for advertising.
  • Tracked and recorded SEM (Search Engine Marketing) advances and growth using UTMs and various tracking softwares.
  • Led collaboration with the Design team to set new brand standards.
  • Recorded and tested Patriot Software’s daily advertising efforts.
  • Worked in Google Analytics & Adwords, performing keyword research, tracking, SEM, etc.
  • Performed SEO (Search Engine Optimization) audits.
  • Created analytical reports of online campaigns and budget use.
Skills Digital Marketing, SEO, SEM, Marketing, PPC, Google Analytics
Years of experience 8
Country Japan
Work Experience
    Digital Marketing Manager: SEO, SEM, Social Media
  • Oversaw and managed the Search Marketing and Web Development department. SEO and SEM (Paid Search) keyword research, analytics, and strategy development (Google, Bing, Yahoo).
  • Setup search marketing conversion goals and analyze key performance indicators (KPIs).
  • Formed liaisons between clients and the team in India who performs SEO, website development, social media tasks, and IT tasks.
  • Implemented highly optimized social media campaigns to gain exposure, traffic, and social sharing from major social media sites such as Google+, Facebook, Twitter, etc. Devise “white hat” strategies including the writing and sharing of relevant copies, videos, and infographics on industry specific blogs, forums, and websites.
  • Oversaw the creation of UX Design and mobile responsive and search engine friendly websites.
  • Performed Search Engine and Traffic/Site Analysis and adjust strategies accordingly.
    SEO/Internet Search Marketing Manager
  • Managed the Search Engine Optimization (SEO) department.
  • Kept abreast of the latest search algorithm changes and devised “white hat” on-page and off-page strategies for 20+ clients (Brother International, London Jewelers (e-commerce), etc.) to drive conversions and ensure visibility on search engines.
  • Worked closely with the SEM Paid Search (PPC) team. Assisted with keyword research, ad creation, and analysis and strategy.
  • Collaborated with the web development and IT teams, ensuring that SEO best practices were implemented for desktop and mobile websites.
  • Technical Responsibilities: SEO Crawl Diagnostics audit creation; analysis and solutions reporting; Title, Meta, H1, Alt Tag, and URL Optimization; HTML, XML, Video, KML, and GEO sitemap creation and implementation; .htaccess and robots.txt creation; CMS and FTP tags and content implementation
  • Set up conversion goals and analyzed SEO key performance indicators (KPIs).
  • Implemented highly optimized social media campaigns to gain exposure, traffic, and social sharing from major social media sites such as Google+, Facebook, Twitter, etc.
  • Google+ Authorship: Connected and verified written content and videos of authors, chefs, and doctors to their Google+ accounts, including the implementation of authorship code on the relevant page.
  • Devised link building strategies consisting of writing a relevant copy on industry specific blogs, forums, and websites.
  • Performed search engine and traffic/site analysis and adjusted strategies accordingly.
Skills Digital Marketing, SEO, SEM, Marketing
Years of experience 10
Country Japan
Work Experience
    Digital Search Marketing/SEO Strategist
  • Performed a wide variety of internet search marketing services including search engine optimization (SEO), SEM Paid Search (PPC) campaign creation and analysis, link building, SEO copywriting, social media optimization (Facebook, Twitter, Goole+, Linkedin, etc.), e-commerce optimization, Google Analytics analysis, social bookmarking, blog creation, infographic design, etc.
  • Performed Search Engine Optimization (SEO) for their main site and branch locations.
  • Created new search engine friendly URL’s, title, meta, H1 & H2 tags, geo-targeted optimized copy, XML sitemaps, etc.
  • SEM Paid Search (PPC) campaign and ad creation, analysis, strategy Started new social media campaigns on Facebook, Twitter, and YouTube.
  • Optimized Google Places’ accounts.
  • Performed weekly search engine, referring sites, and keyword and traffic/site analyses through Google Analytics and adjusted website strategies accordingly.
    Internet Marketing, SEO, and Social Media Strategist
  • Devised customized internet search marketing strategies designed specifically for the law firm industry.
  • Helped upgrade their presence on search engines and law specific sites such as J.D. Supra, Martindale-Hubbel, etc. Distributed trendy articles through social media bookmarking, i.e., StumbleUpon, Reddit, Delicious, etc.
  • Circulated law firm images and attorney practice descriptions through Flickr, Google images, etc., to be found on search engines. Formulated continuous on-page and off-page Search Engine Optimization (SEO) and link building strategies to build website authority and gain exposure on major search engines, law firm specific directories, etc. Created new SEM Paid Search (PPC) campaigns.
  • Assisted with keyword research, ad creation, and analysis and strategy. Created and maintained social media accounts on LinkedIn, Twitter, YouTube, etc. Implemented and optimized Google Places and JD Supra and Martindale-Hubbel accounts for all attorneys.
  • Performed weekly search engine, referring sites, keyword and traffic/site analyses through Google Analytics and adjusted website strategies accordingly.
Skills Digital Marketing, SEO, SEM, Marketing, PPC, Google Analytics
Years of experience 10
Country Korea
Work Experience
    SEO Manager
  • SEO Manager/Analyst: Produced daily, weekly, monthly, and quarterly reporting; assigned analytic projects; and produced independent analysis to assist in search engine strategy.
    Essential Functions:
  • Provided support and analysis for the search engine marketing team, including o Monitored, tracked, and reported on paid search metrics, including trend analysis.
  • Provided support for search engine optimization recommendations.
  • Interacted with copywriters and web service managers to optimize copy and landing pages for search engine marketing.
  • Provided ad-hoc support for the search engine marketing team, including
    - Set up new campaigns
    - QA creative
    - Assist in keyword discovery and expansion
    - Top keywords raking by category
    - ROI by campaign, site, and category
    - Research and analyze competitor advertising links
    - Back link strategy and implementation
    - Directory submissions and revisions
    - Internal link optimization
    - SEO technical analysis and evaluation
    - Website remediation
    - Key phrase research
    - META optimization
    - Stay abreast of latest industry developments
Skills Digital Marketing, SEO, SEM, Marketing, PPC, Google Analytics
Years of experience 10
Country Korea
Work Experience
    SEO Supervisor
  • Created workflow for keyword research, site optimization, and reporting.
  • Performed content gap analysis for creation of pages to compete on SERPs.
  • Involved in site structure and interlinking optimization.
  • Implemented client blogs and curated blog content from vendors.
  • Collaborated with Payments and Analytics team to identify opportunities for content build out.
  • Educated clients on SEO best practices and SEO generated opportunities.
  • Managed and trained two SEO reports (Specialist and Analyst).
  • Involved with clients’ newly redesigned site migration that included new URLs and 301 mapping.
  • Local build out.
    SEO Manager
  • Created marketing campaigns for clients to build site authority and increase visits and brand awareness.
  • Responsible for organization of monthly client budget distributions of $65,000 allocated to SEO, PPC, conversion optimization, and content departments.
  • Developed and implemented budgetary guidelines for company utilizing complex formulas in Excel and Google Drive.
  • Co-managed SEO department and planned monthly marketing strategies for more than 20 SEO clients.
  • Developed and managed infographic strategies and processes for clients. Contributor to the company blog.
Skills Digital Marketing, SEO, SEM, Marketing, PPC, Google Analytics
Years of experience 10
Country Turkey
Work Experience
    SEO and Digital Marketing Director
  • Directed, planned, and oversaw marketing strategies for the company’s services.
  • Social media development.
  • Website administration and SEO.
  • Maintained awareness in market changes and adjusted marketing strategies accordingly.
  • Oversaw staff operations and business planning
    - Doubled sales
    SEO and Social Media Director
  • Managed on-page and off-page SEO; led marketing processes.
  • Managed website on WordPress and EZ Publish platforms; improved website experience for leads and customers.
  • Built and managed the company’s social media presence.
  • Created and conducted SM training for the business development team.
  • Built content, wrote articles for our blog and trade publications, and designed infographics.
  • Grew the company’s footprint through press releases and news stories for media outlets.
  • Managed and created design materials such as presentations, adverts, and trade show collateral.
  • Filmed and edited (Final Cut Pro) short marketing videos.
  • Initiated a pro bono campaign for LEP Flint residents during the water crisis; created a concise educational infographic on leads and where to get help in the area; had it translated into several relevant languages; and distributed it online and through Flint organizations.
  • Translated various types of documents (vital records, technical, and automotive) from English, Russian, French, and German. Performed voice testing in French.
  • Interpreted in courts and hospitals, on site as well as through VRI (video remote).
  • Took photos for professional use: corporate portraits, reportage at events, and promo materials.
Skills Digital Marketing, SEO, SEM, Marketing, PPC, Google Analytics

Clients List

Client Speak

DESIREE LUI - Abbott Informatics Asia Pacific Ltd

I used Ulatus web localization service. Right from the start, they were very patient with explaining the website localization process and offering the best solution. They kindly answered my frequent requests, and after sales service was gratifying. Overall, it was a very satisfying service. I hope CODA can use more professional service of Ulatus next time.

MH P CODA, Clinical & Omics Data Archive