Grow Your Business by Translating Your Website

Website Translation Services

With 4.57 billion active internet users worldwide, there is no better way to introduce your product to a new market than by translating your website. By making a commitment to translate your website content to another language, you will be able to reach out to millions of new potential customers. Here are some of the most important reasons for taking the step to translate your website:

Expanding Your Business

If your company’s potential growth is becoming stagnant in its current market, then targeting new regions could give your business the boost that it needs. Give some thought to translating your content for customers who would seem like they would be particularly interested in your product or service. Additionally, consider markets where ecommerce is soaring, such as China, which generates approximately $672 billion in online sales annually, followed by the United States, the United Kingdom, Japan, and Germany.

Another consideration for deciding which language to select for translation is paying attention to the world’s most spoken languages. Following English, the top five most spoken languages across the globe are Mandarin Chinese, Hindi, Spanish, French, and Arabic.

Since more than 75 percent of customers are shopping a minimum of once per month online, translating your website to another language is a huge step toward growing your business and increasing sales.

Making an Excellent First Impression

Once you have decided that you want to attract customers in new markets, it is important to remember that your company’s first impression is critical. Customers will naturally judge your business and product based on what they see when they view your website. In fact, it takes 50 milliseconds for users to decide whether they will remain on your site. As such, ensuring that your website’s translation, as well as its look and feel, resonates with other cultures is a significant step in making a top notch first impression with potential customers.

Ensuring That Customers Want to Come Back

Once you have made an outstanding first impression, your goal is to encourage customers to keep returning to the website. With 72 percent of customers preferring websites in their native language, translating your website into their languages builds trust and credibility, helping to ensure that they want to return to your site. This is especially important, since most internet users are not native English speakers; in reality, only 25.9 percent of the global internet user population speaks English as a native language.

Bolstering Your Brand

As part of your marketing strategy, you are likely focusing on your company’s overall branding efforts. One surefire way to strengthen your brand is by adapting your website to suit the preferences and needs of your customers, and that includes translating your website. By investing time and money into website translation,  you are building relationships with current and future customers, thus creating a strong perception of your brand. Remember that your company’s website can be found anywhere across the globe, so why not show the world that you are interested in other markets and cultures?

Improving Your SEO Strategy

By translating your website, you can also improve your search engine optimization (SEO), which is what brings users to your site. Since search engines use metadata and keywords to rank websites in search results, then translating your website, along with meta information and keywords, can boost its rankings. In addition, SEO takes into consideration the amount of time people spend on your website; therefore, having it available in more than one language means that users will spend more time viewing it, increasing your site’s SEO.

Surpassing Your Competition

An additional vital reason to translate your website into another language is to keep up with or even surpass your competition. If your competitors do not have a multilingual website, then your company can stand out by translating your site. Customers relate having multilingual websites with a company being global; this perception can possibly give you an edge compared to your competitors. By partnering with a website translations services company, you can ensure that you have the best translated website possible to stay competitive.

With expectations that global ecommerce sales will reach $4.2 billion by the end of 2020, translating your website can give your company an opportunity to grow exponentially. Partner with Ulatus to achieve the best translation possible for your website.


With more than 4.5 billion internet users worldwide, translating your website is the best way to introduce your product or service to a new market. By translating your website content to another language, you have the potential to reach millions of new customers.

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