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Multilingual Search Engine Optimization (SEO)

Automated translation workflow at your fingertips!

Suppose that “shoes for women” is your main keyword in English. When you have your website translated into Japanese, the translator may translate this phrase as 女性 用 シューズ . This is an accurate translation, but the search volume of this keyword is only 210 per month, which means that hardly anybody searches for this Japanese keyword in Japan. In contrast, レディース シューズ also means “shoes for women,” but this keyword has 22,200 searches every month. Obviously, to maximize your visibility, your Japanese website should have this keyword and not the previous one.

This example illustrates precisely what our multilingual SEO feature does to bring more visitors to your newly launched website.

6 reasons why you need MULTILINGUAL SEARCH ENGINE OPTIMIZATION (SEO)

93%of online experience begins
with a search engine
85%of users prefer websites in a
regional language over English
70%–80% users ignore the paid ads,
focusing on organic results
75%of users never scroll past
the first page of search results
10xmore traffic through
organic search than through social media
14.6%conversion rate from SEO
v/s 1.7% from outbound leads

You concentrate on growing your business, we will handle the rest!

How it Works

How can you benefit from Multilingual SEO?

Multilingual SEO is an integral part of your website localization process, and implementing SEO on a global scale can give your company a remarkable competitive advantage. It is the most crucial factor in maximizing your online presence. At Ulatus, we have synchronized our linguistic, cultural, and technical expertise to help you reach your target audience and ensure strong click-through and conversion rates across the globe. This will improve your site’s organic ranking in selected keyword searches, thereby increasing the volume of traffic on your website by leaps and bounds.

SEO expert profiles

We are an ISO-certified company (ISO 9001:2008 and ISO/IEC 27001:2013) with stringent quality and information management processes in place. We carefully handpick our SEO experts and regularly assess their performance to assure exceptional quality.

Years of experience 10
Country China
Work Experience
    SEO & SEM Strategist
  • Led SEO and SEM strategies for Advertising clients.
  • Used my proven method to increase SEO rankings for multiple clients.
  • Modified HTML and occasionally CSS to update client websites.
  • Managed many client PPC accounts while working closely with Google employees.
  • Created client-friendly analytical reporting to show clients their results.
  • Performed regular SEO audits to identify problems and provide solutions.
  • Created a process for SEO and SEM projects that can be followed by colleagues.
  • Worked with colleagues to set goals and meet client needs.
    Internet Marketing Analyst
  • Drove website traffic up 61.72% by using various SEO techniques.
  • Doubled the company’s PPC CTR (Click-Through Rate) in a team effort.
  • Researched over 1500 relevant keywords to use for advertising.
  • Tracked and recorded SEM (Search Engine Marketing) advances and growth using UTMs and various tracking softwares.
  • Led collaboration with the Design team to set new brand standards.
  • Recorded and tested Patriot Software’s daily advertising efforts.
  • Worked in Google Analytics & Adwords, performing keyword research, tracking, SEM, etc.
  • Performed SEO (Search Engine Optimization) audits.
  • Created analytical reports of online campaigns and budget use.
Skills Digital Marketing, SEO, SEM, Marketing, PPC, Google Analytics
Years of experience 8
Country Japan
Work Experience
    Digital Marketing Manager: SEO, SEM, Social Media
  • Oversaw and managed the Search Marketing and Web Development department. SEO and SEM (Paid Search) keyword research, analytics, and strategy development (Google, Bing, Yahoo).
  • Setup search marketing conversion goals and analyze key performance indicators (KPIs).
  • Formed liaisons between clients and the team in India who performs SEO, website development, social media tasks, and IT tasks.
  • Implemented highly optimized social media campaigns to gain exposure, traffic, and social sharing from major social media sites such as Google+, Facebook, Twitter, etc. Devise “white hat” strategies including the writing and sharing of relevant copies, videos, and infographics on industry specific blogs, forums, and websites.
  • Oversaw the creation of UX Design and mobile responsive and search engine friendly websites.
  • Performed Search Engine and Traffic/Site Analysis and adjust strategies accordingly.
    SEO/Internet Search Marketing Manager
  • Managed the Search Engine Optimization (SEO) department.
  • Kept abreast of the latest search algorithm changes and devised “white hat” on-page and off-page strategies for 20+ clients (Brother International, London Jewelers (e-commerce), etc.) to drive conversions and ensure visibility on search engines.
  • Worked closely with the SEM Paid Search (PPC) team. Assisted with keyword research, ad creation, and analysis and strategy.
  • Collaborated with the web development and IT teams, ensuring that SEO best practices were implemented for desktop and mobile websites.
  • Technical Responsibilities: SEO Crawl Diagnostics audit creation; analysis and solutions reporting; Title, Meta, H1, Alt Tag, and URL Optimization; HTML, XML, Video, KML, and GEO sitemap creation and implementation; .htaccess and robots.txt creation; CMS and FTP tags and content implementation
  • Set up conversion goals and analyzed SEO key performance indicators (KPIs).
  • Implemented highly optimized social media campaigns to gain exposure, traffic, and social sharing from major social media sites such as Google+, Facebook, Twitter, etc.
  • Google+ Authorship: Connected and verified written content and videos of authors, chefs, and doctors to their Google+ accounts, including the implementation of authorship code on the relevant page.
  • Devised link building strategies consisting of writing a relevant copy on industry specific blogs, forums, and websites.
  • Performed search engine and traffic/site analysis and adjusted strategies accordingly.
Skills Digital Marketing, SEO, SEM, Marketing
Years of experience 10
Country Japan
Work Experience
    Digital Search Marketing/SEO Strategist
  • Performed a wide variety of internet search marketing services including search engine optimization (SEO), SEM Paid Search (PPC) campaign creation and analysis, link building, SEO copywriting, social media optimization (Facebook, Twitter, Goole+, Linkedin, etc.), e-commerce optimization, Google Analytics analysis, social bookmarking, blog creation, infographic design, etc.
  • Performed Search Engine Optimization (SEO) for their main site and branch locations.
  • Created new search engine friendly URL’s, title, meta, H1 & H2 tags, geo-targeted optimized copy, XML sitemaps, etc.
  • SEM Paid Search (PPC) campaign and ad creation, analysis, strategy Started new social media campaigns on Facebook, Twitter, and YouTube.
  • Optimized Google Places’ accounts.
  • Performed weekly search engine, referring sites, and keyword and traffic/site analyses through Google Analytics and adjusted website strategies accordingly.
    Internet Marketing, SEO, and Social Media Strategist
  • Devised customized internet search marketing strategies designed specifically for the law firm industry.
  • Helped upgrade their presence on search engines and law specific sites such as J.D. Supra, Martindale-Hubbel, etc. Distributed trendy articles through social media bookmarking, i.e., StumbleUpon, Reddit, Delicious, etc.
  • Circulated law firm images and attorney practice descriptions through Flickr, Google images, etc., to be found on search engines. Formulated continuous on-page and off-page Search Engine Optimization (SEO) and link building strategies to build website authority and gain exposure on major search engines, law firm specific directories, etc. Created new SEM Paid Search (PPC) campaigns.
  • Assisted with keyword research, ad creation, and analysis and strategy. Created and maintained social media accounts on LinkedIn, Twitter, YouTube, etc. Implemented and optimized Google Places and JD Supra and Martindale-Hubbel accounts for all attorneys.
  • Performed weekly search engine, referring sites, keyword and traffic/site analyses through Google Analytics and adjusted website strategies accordingly.
Skills Digital Marketing, SEO, SEM, Marketing, PPC, Google Analytics
Years of experience 10
Country Korea
Work Experience
    SEO Manager
  • SEO Manager/Analyst: Produced daily, weekly, monthly, and quarterly reporting; assigned analytic projects; and produced independent analysis to assist in search engine strategy.
    Essential Functions:
  • Provided support and analysis for the search engine marketing team, including o Monitored, tracked, and reported on paid search metrics, including trend analysis.
  • Provided support for search engine optimization recommendations.
  • Interacted with copywriters and web service managers to optimize copy and landing pages for search engine marketing.
  • Provided ad-hoc support for the search engine marketing team, including
    - Set up new campaigns
    - QA creative
    - Assist in keyword discovery and expansion
    - Top keywords raking by category
    - ROI by campaign, site, and category
    - Research and analyze competitor advertising links
    - Back link strategy and implementation
    - Directory submissions and revisions
    - Internal link optimization
    - SEO technical analysis and evaluation
    - Website remediation
    - Key phrase research
    - META optimization
    - Stay abreast of latest industry developments
Skills Digital Marketing, SEO, SEM, Marketing, PPC, Google Analytics
Years of experience 10
Country Korea
Work Experience
    SEO Supervisor
  • Created workflow for keyword research, site optimization, and reporting.
  • Performed content gap analysis for creation of pages to compete on SERPs.
  • Involved in site structure and interlinking optimization.
  • Implemented client blogs and curated blog content from vendors.
  • Collaborated with Payments and Analytics team to identify opportunities for content build out.
  • Educated clients on SEO best practices and SEO generated opportunities.
  • Managed and trained two SEO reports (Specialist and Analyst).
  • Involved with clients’ newly redesigned site migration that included new URLs and 301 mapping.
  • Local build out.
    SEO Manager
  • Created marketing campaigns for clients to build site authority and increase visits and brand awareness.
  • Responsible for organization of monthly client budget distributions of $65,000 allocated to SEO, PPC, conversion optimization, and content departments.
  • Developed and implemented budgetary guidelines for company utilizing complex formulas in Excel and Google Drive.
  • Co-managed SEO department and planned monthly marketing strategies for more than 20 SEO clients.
  • Developed and managed infographic strategies and processes for clients. Contributor to the company blog.
Skills Digital Marketing, SEO, SEM, Marketing, PPC, Google Analytics
Years of experience 10
Country Turkey
Work Experience
    SEO and Digital Marketing Director
  • Directed, planned, and oversaw marketing strategies for the company’s services.
  • Social media development.
  • Website administration and SEO.
  • Maintained awareness in market changes and adjusted marketing strategies accordingly.
  • Oversaw staff operations and business planning
    - Doubled sales
    SEO and Social Media Director
  • Managed on-page and off-page SEO; led marketing processes.
  • Managed website on WordPress and EZ Publish platforms; improved website experience for leads and customers.
  • Built and managed the company’s social media presence.
  • Created and conducted SM training for the business development team.
  • Built content, wrote articles for our blog and trade publications, and designed infographics.
  • Grew the company’s footprint through press releases and news stories for media outlets.
  • Managed and created design materials such as presentations, adverts, and trade show collateral.
  • Filmed and edited (Final Cut Pro) short marketing videos.
  • Initiated a pro bono campaign for LEP Flint residents during the water crisis; created a concise educational infographic on leads and where to get help in the area; had it translated into several relevant languages; and distributed it online and through Flint organizations.
  • Translated various types of documents (vital records, technical, and automotive) from English, Russian, French, and German. Performed voice testing in French.
  • Interpreted in courts and hospitals, on site as well as through VRI (video remote).
  • Took photos for professional use: corporate portraits, reportage at events, and promo materials.
Skills Digital Marketing, SEO, SEM, Marketing, PPC, Google Analytics